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Beth Braverman

Beth Braverman Quotes

Total quotes: 2

Beth Braverman

Birthname

Total quotes: 2

“The ability to use big data to prove the value of print advertising has become even more important as publishers find themselves competing with data-rich digital rivals. Print publishers have responded with hard numbers of their own. Meredith, for example, uses the Meredith Sales Guarantee to measure and guarantee the incremental sales impact of advertising in print, digital and cross-platform. In every case, advertisers have seen a positive ROI and increase in sales.”

— Beth Braverman, Print Is Still Big Business in Magazine Media- Folio:

Tagged: Media Cliff Notes, Print Advertising, The Power of Print Media

“While many digital-first media companies are struggling to convince readers to pay anything for online content, print magazine publishers are enjoying the ability to increase the price of their product without alienating their loyal base.”

— Beth Braverman, Print Is Still Big Business in Magazine Media- Folio:

Tagged: Media Cliff Notes, Business of Print Media in the Digital Age, Print Media vs. Digital Media, Economics of Media

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