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Rich Antoniello Quotes

Total quotes: 2

Rich Antoniello

Birthname
Total quotes: 2
“I think it’s really important to not try and just win on scale alone. I think that’s where a lot of people make mistakes. The way to differentiate yourself and provide value to the advertiser is to bring storytelling and content development to the mix.”
— Rich Antoniello, PopSugar, Complex Team Up for Ad Deals
Tagged: Digital media, Collaboration, Marketing, Branded Content
“It’s easier to talk to an advertiser not just when you have big view counts but multiple platforms that are paying for your content and not just have a card at the beginning of a video, but I can actually run a commercial. It can’t just be hands and pans and say that’s equal to a television show.”
— Rich Antoniello, Publishers that mastered fleeting news feed video views try to master appointment viewing
Tagged: Media Cliff Notes, Facebook Watch, Digital Video, Youtube
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