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Rich Lehrfeld Quotes

Total quotes: 2

Rich Lehrfeld

Birthname
Total quotes: 2
“When we run a heavy TV schedule, we see a lift in sales and product awareness. We need to run two weeks of digital to get the reach of one day of broadcast.”
— Rich Lehrfeld, Dear TV: We Love You. You're Perfect. Now Change. (But Not Too Much.)
Tagged: Advertising, Digital Media vs. Traditional Media Ads, TV Ads and Digital Ads, American Express Research
“"TV as a traditional medium is still important," said Rich Lehrfeld, senior VP-global brand marketing and communications, American Express. "When we run a heavy TV schedule, we see a lift in sales and product awareness. We need to run two weeks of digital to get the reach of one day of broadcast."”
— Rich Lehrfeld, Dear TV: We Love You. You're Perfect. Now Change. (But Not Too Much.)
Tagged: The Present Of Media, The Future Of Television, Advertising Spend, Advertising
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